By: Craig WarrenAs Direct Mail marketing gets more popular every year, marketers are finding new ways to reach the consumers in a cost-effective way. Sending one envelope with insert to each of the customers can reach many households, but the success rates, with the customer buying the product, may be as low as 1% of all envelopes sent! That data is devastating by any standards. How can the probability of acceptance be increased?There are two ways in which this can be done.

The first is of course to reduce the expenses which mean that we keep the costs down. The second way is by combining the inserts from a number of companies into one envelope and sending it off via bulk mail. Now we have two ways in which to reduce the expenses.The idea behind this is that the consumer who gets one envelope can easily see what is in it or may be no interested in it and so throws away the envelope. However, with an envelope that is full of offers, most recipients are curious to see what is in the envelope and if they could use one or two of the coupons in it. It is a blend of various customer options and allows more customers to open the envelope to see the contents.If one consumer is looking for dry cleaning offers while another is looking for a spa coupon, combining all the offers may encourage customers to use both the coupons. This idea, when extended to other industries such as grocery, hair stylists, maintenance and repair personnel, parking garages, nail salons, mail services, airplane deals, pet grooming offers, local movie theatre coupons, Gardening or other hobby supply coupons, etc. This recipe will not only persuade people to open the envelope, they will be prompted to look forward to these types of mailings since they can save a huge amount of money.Bulk mailings are a huge success in most households as they combine offers which are important to each member of the family including the pets. One envelope may hold many such offers so that each member of the family can find something interesting in it. Sometimes there is also a mail-in entry for a sweepstakes so that the retailers can determine who is opening the envelope and browsing through the coupons. This ploy also helps the Marketers to understand who the main customer in the home is. This also helps to update the directory or customer list and make it more efficient.
There are multiple options when it comes to Bulk Mail in Australia:
1. Acquisition Mail - this allows you to send mail that is not addressed by name; rather, it is addressed to "The resident”. This type of mail may be sent to a large number of zones such as ones with specific post codes, census collection districts or suburbs.
2. Bulk Mail Partner - this program uses Mail Houses which makes Mail Lodgement more successful. This service also guarantees that the mail is organized and sent utilising through high quality procedures.
3. Clean Mail is the method of sending large numbers (over 300 letters at one time) of mail efficiently using mechanised letter sorting equipment for processing.
4. Competition Mail - Sweepstakes, competitions, Lottery, Raffles, etc are immense ways to generate interest in opening and perusing the contents of the envelope.
5. Impact mail has the versatile ability for sending mail items in all shapes such as brochures, postcards, booklet, multi-dimensional packages etc. Many of these attachments or contents may not need separate envelopes. This enables the customer to view the contents and generates enough curiosity to open them.
6. Discounts are available for sending mail to areas that are adjacent to the delivery office.
7. Marketers can avail the use of postage meters that are placed at work so that they can save a trip to the post office and avoid waiting in the queues, etc.
8. Discounts are also available for pre-sorted letters, newsletters, magazines, reply paid services, and even unaddressed mails.About Author:DMO offers a full range of direct mail marketing, bulk mail and mail processing services for Australian business. For more information visit us today http://www.dmo.com.au/